Web-Phenom builds repeatable conversion workflows that turn real-world data chaos into structured, validated XML your systems can actually use.
CSV files, spreadsheets, CMS exports, JSON, SQL dumps, HTML, PDFs, legacy formats, mystery files from 2007 — if the data exists, there is probably a way to tame it.
Most data projects do not start clean. They start with exports, legacy files, inconsistent formatting, and “this is what the old system gave us.”
The goal is not just to convert data once. The goal is to create structured output that is clean, usable, repeatable, and ready for the next system.
Every conversion project is different, but the workflow usually follows a clear path from messy source to reliable output.
Data conversion is rarely glamorous. It is usually the part where one system exports something weird, another system expects something strict, and everyone hopes a spreadsheet can somehow become a publishing workflow.
Web-Phenom specializes in that middle layer: parsing, cleanup, mapping, conversion, validation, and repeatable output generation.
Whether you are moving content into a publishing system, modernizing legacy files, converting municipal codes, preparing structured legal content, cleaning CMS exports, or generating XML for downstream processing, the goal is the same: make the data usable.
Send a sample. The first step is usually figuring out what the source actually contains, what the destination requires, and where the weird parts are hiding.
If there are patterns in the data, there is usually a way to build a workflow around them.